An apple a day keeps the doctor away. And a check-in a day helps power a truck full of doctors bringing care to disadvantaged kids in need of checkups.
Mobile Medical Clinics
The mobile medical clinics are the result of Check-In for Checkups, a joint campaign between Clorox and The Children’s Health Fund. From June through December, users are encouraged to go to the site and “check in” to simple, healthy behaviors like packing a nutritious lunch, walking to work or taking off their shoes when they get home.
For each checkin, Clorox will donate $0.10, up to $100,000 toward doctor’s office visits for children in need. That money will go to the Children’s Health Fund, which is aiming to provide half a million healthcare visits across the country.
If you’re stumped on what to do, the site offers a helpful scroll wheel of topics with tons of unique options. More headstrong users can write in their own pledges. Check-In for Checkups has also teamed with 10 social media activists, including Carlo Garcia and Bethenny Frankel, who have adopted their own healthy habits for the cause.
Perhaps the best part of the campaign is Clorox’s marketing restraint. Best known for its disinfectant wipes and washes, many of the healthy habits include pledges to disinfect daily objects, carry wipes or kill germs around the house. Those pledges, while clearly geared toward Clorox products, don’t carry any specific branding and instead focus on the health benefits of disinfecting daily objects like your keyboard rather than trying to push product. It’s a nice example of putting cause over corporate.
The campaign is especially prescient given all the debate around healthcare in the U.S. What do you think of the campaign? Let us know in the comments.
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